Some of these press events can usually be quite monotonous and you just want to get in and out, but this one kept my attention from start to finish - I didn't want to leave.
The clothes were in hues of burnt coppers, oranges, splash prints, with cut out accents and lots of texture synonymous with the theme of Marrakech, with neon featuring heavily. There were lots of wearable styles that can follow through the seasons. The turban is the only trend I see as an actual trend, but this will be adapted in the form of a tied headband, a more wearable interpretation. All in all a spot-on collection for High Summer.
I can be a bit of snob with regard to certain high street brands but not River Island. They excite me and I keep coming back for more each season. This is also a brand that I promote to my high end clients, as RI are a perfect example of it not always being about expensive designer wares (if that's the mindset). River Island helps in my quest to educate.
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| Keith of the RI PR team chatting with guests |
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| Cool footwear for men - all about texture: suede, canvas and woven leather |
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| Top |
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| and bottom |
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| The magic of live streaming on display |
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| Emanuel of RI PR team showing the shots as they were taken - live streamed to an Ipad |
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| Cool DJ |
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| Cool cocktails |
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| Cool henna designs courtesy of Shamim |
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| Some cool tees. Guys, layer them as shown here |
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| Green on black - always a FAB look! |
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| Another fab look! Love the neon heels and white eyelet top |
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| Love the print on this cut-out one piece ! Very flattering |
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| This was a fab look - one of my faves |
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| The creative process - behind the scenes |
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| Statement shoes are still a key look for SS11 and AW11 |
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| Love the outfit, just hate boating shoes!! |
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| This is a great look for summer |
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| I think I was distracting him - accidentally on purpose! |
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| Very James Dean |
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| Nice rucksack :) |
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| So Studio 54 |
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| The awesome fashion photographer - Diana Gomez |
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| Hot body - non anorexic models rule! |
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| Linen shirt with a hood - a modern twist |
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| High summer is all about fit bodies. Oops! I mean neon beachwear |
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| More ummm...neon beachwear |
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| I totally forgot it was winter outside...Can you blame me? |
You've had a sneak peak at a few of the looks, so make sure you check out all of them for summer inspiration when the River Island High Summer lookbook goes online on Monday at www.styleinsider.riverisland.com.
Thank you to all at the River Island Press Office - A fun, hi-tech evening.
River Island will feature in my Best of British series posts in the near future - so watch this space.
CamilleA
12 comments:
thank you for brightening up my grey working day here! :) great to see the evidence of your enthusiasm and your participation in these events here. it is so refreshing to scroll down from one summer look to another, and i am seriously considering getting my hubby ready for that neon look for summer season lol! (getting him the bright pants is the easy bit.......)
Hey! I'm sure your handsome hubby will look as good as my imaginary hubby (model shown above :) Show him the pics and he'll see neon pink shorts are still very manly.
Thanx for the feedback Miyako x
Yummy photos, I didn't even notice the neon shorts.... ;-)
Thanks for sharing it looks like a fun evening! The clothes are beautiful - why can't it be summer nooooow?!
♥ www.blahblahbecky.co.uk
I'm a big fan of River Island and I love the yellow and black platforms! When will they be in the shops?
Nat Art
Fantastic blog thanks CamilleA.
I wait with baited breath for the next one.
Really good photos content and quality.
The clothes are also looking good can’t wait till they are available.
LacosteRoss.com Creative Services
Nice beachwear! I love styled beach outfits instead of just throwing on a swimsuit. The turban is my favorite. I wish I had the guts to pull one off!
Thanks for coming through and commenting on my blog. Ha ha I don't hold it against you for oogling at the guys despite what I said in my post, although your comments have now made me want to go and bust out 1000 sit ups ha ha!
I used to work for River Island their menswear is alright, but they used to spoil it by putting random logos and numbers on them. I hope that's something they've stopped.
Nice to meet you via your blog and thanks for stopping by. That evening was a lot of fun I must admit.
Ex RI, interesting. Of all the men's clothing, (my particular interest that evening) I didn't see any logos and numbers cos' I don't like all that malarkey either. I think they may have moved on from that now. But I'll find out for sure from the guys at RI PO and let you know.
great clothes...great blog...MORE please....
Loved the blog ! it was informative and fun at the same time and the pictures make me want to go and browse the new collection for River island.
Really enjoyed reading!
Great to meet you at the RI event! Pics look fab darl!
Hope to see ya soon! xx
Hey Simon! Likewise honey. Email or text me during LFW maybe we can do coffee between shows.
Thanks for your feedback - much appreciated x
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