Some of these press events can usually be quite monotonous and you just want to get in and out, but this one kept my attention from start to finish - I didn't want to leave.
The clothes were in hues of burnt coppers, oranges, splash prints, with cut out accents and lots of texture synonymous with the theme of Marrakech, with neon featuring heavily. There were lots of wearable styles that can follow through the seasons. The turban is the only trend I see as an actual trend, but this will be adapted in the form of a tied headband, a more wearable interpretation. All in all a spot-on collection for High Summer.
I can be a bit of snob with regard to certain high street brands but not River Island. They excite me and I keep coming back for more each season. This is also a brand that I promote to my high end clients, as RI are a perfect example of it not always being about expensive designer wares (if that's the mindset). River Island helps in my quest to educate.
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| Keith of the RI PR team chatting with guests |
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| Cool footwear for men - all about texture: suede, canvas and woven leather |
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| Top |
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| and bottom |
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| The magic of live streaming on display |
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| Emanuel of RI PR team showing the shots as they were taken - live streamed to an Ipad |
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| Cool DJ |
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| Cool cocktails |
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| Cool henna designs courtesy of Shamim |
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| Some cool tees. Guys, layer them as shown here |
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| Green on black - always a FAB look! |
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| Another fab look! Love the neon heels and white eyelet top |
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| Love the print on this cut-out one piece ! Very flattering |
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| This was a fab look - one of my faves |
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| The creative process - behind the scenes |
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| Statement shoes are still a key look for SS11 and AW11 |
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| Love the outfit, just hate boating shoes!! |
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| This is a great look for summer |
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| I think I was distracting him - accidentally on purpose! |
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| Very James Dean |
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| Nice rucksack :) |
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| So Studio 54 |
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| The awesome fashion photographer - Diana Gomez |
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| Hot body - non anorexic models rule! |
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| Linen shirt with a hood - a modern twist |
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| High summer is all about fit bodies. Oops! I mean neon beachwear |
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| More ummm...neon beachwear |
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| I totally forgot it was winter outside...Can you blame me? |
You've had a sneak peak at a few of the looks, so make sure you check out all of them for summer inspiration when the River Island High Summer lookbook goes online on Monday at www.styleinsider.riverisland.com.
Thank you to all at the River Island Press Office - A fun, hi-tech evening.
River Island will feature in my Best of British series posts in the near future - so watch this space.
CamilleA
